The line will be featured in the Barbie doll aisle and products will begin to roll out this holiday season. The full line will be available next year both domestically and internationally.
In February, Barbie will also launch the Barbie x Crayola Create It Yourself content series on YouTube. The videos will showcase ways to leverage both Barbie and Crayola to inspire creativity.
The two brands will continue the collaboration into 2019.