Barbie, Crayola Partner for New Product Line

Barbie and Crayolapartnered for a new fashion activity line that incorporates Crayola’s ultra-clean technologies to create crafting play with color-in fashions, tie-dye designs, stamps, and confetti.

The line will be featured in the Barbie doll aisle and products will begin to roll out this holiday season. The full line will be available next year both domestically and internationally.

In February, Barbie will also launch the Barbie x Crayola Create It Yourself content series on YouTube. The videos will showcase ways to leverage both Barbie and Crayola to inspire creativity.

The two brands will continue the collaboration into 2019.

About the author

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.