For the first time in Mattel‘s 56-year history, Barbie pulled out a cape and mask to transform into a modern day superhero. During a stunt at Spielwarenmesse 2015 in Nuremberg, Barbie demonstrated new superpowers and took to the skies as part of a new superhero persona.
Barbie’s transformation into a superhero follows an eclectic history of careers that have included a doctor, the president, a mechanic, and an astronaut, to name a few. Spielwarenmesse was also the setting for the world premiere of the Barbie in Princess Power DVD, which marks the 30th Barbie animated film release.