Barnes & Noble will host a Discovery Weekend, a three-day event to kick off the holiday shopping season, to launch in all stores nationwide from November 21 through November 23. The event will build on the company’s first-ever Discovery Friday last year, and the expanded program will begin one week before Black Friday. The weekend will feature family-friendly events, interactive activities, Storytime events, and book signings and appearances by more than 100 bestselling authors and personalities like Red Hot Chili Peppers front man Anthony Kiedis, Bill Nye “The Science Guy,” and actress Evangeline Lilly.
Throughout the weekend, customers will receive promotions, special discounts, and Nook offers. For the first time, Barnes & Noble will provide customized gift ideas to holiday shoppers on Twitter using the hashtag #BNGiftTip through December 23.
Events taking place at Barnes & Noble stores across the country include a Linkee Trivia Tournament on November 21; transforming a book or card using the ArtFolds technique; learning how to draw like Mo Willems, puppet-making and holiday sing-along, and a Fluxx game night on November 22; and storytime, crafts, and activities on November 23.
Barnes & Noble will also be hosting giveaways during Discovery Weekend. Customers can visit the Nook counter to demonstrate the Samsung Galaxy Tab 4 Nook. Guests will be able to enter to win a trip for two to New York City and a $1,000 Barnes & Noble Gift Card to meet, greet, and shop with Nick Jonas. Also, shoppers will be encouraged to wear their Most Outrageous Holiday Sweaters to wear at local Barnes & Noble Stores. If shoppers post a photo of their outfit on Facebook, Twitter, or Instagram with the hashtag #BNSweaterContest, they will enter to win one of three grand prizes.
