Basic Fun! acquired Geoworld and its brand Dr. Steve Hunters, which will become part of the company’s Uncle Milton STEM business. Geoworld is a line of excavation and discovery toys, including paleontology and geology sets designed and developed by owner and geo-paleontologist PhD Stefano Piccini, who continued to work as a paleontologist while running Geoworld.
“We absolutely love the Geoworld line and its Dr. Steve Hunters brand because it’s the most authentic and highest quality line of its kind on the market,” says Jay Foreman, CEO of Basic Fun! “It also perfectly complements our line of licensed science and paleontology properties such as Jurassic World and Star Wars, where you excavate and collect bones, relics, creatures, and objects depicted in the films.”
While Basic Fun! has taken over day-to-day management of the company, Dr. Piccini will remain as an active member of the team to assist in the transition and help expand Basic Fun!’s Uncle Milton STEM business. All the company’s products can be found at traditional and online retailers in the U.S. and around the world.