“Basic Fun! doo doo doo doo doo doo Basic Fun! doo doo doo doo doo doo!” Basic Fun! has a new license that will get stuck in your head with just a mention — Pinkfong Baby Shark. The Florida-based toy company will unveil its new series of Playhut tents and play structures inspired by the global YouTube hit at Toy Fair New York, held from Feb. 16-19. The new sets, featuring Playhut’s patented EZ Twist design system, will arrive at retail this fall.

“Preschoolers worldwide have fallen in love with Baby Shark, and we’re thrilled to partner with Pinkfong to bring their captivating characters from screens to playrooms,” says Jay Foreman, CEO of Basic Fun! “Digital media has become a ripe source for innovative and diverse children’s entertainment, and we’re striving to work with the best of the best and create playthings that augment kids’ experiences with that content.”

The Playhut Pinkfong Baby Shark line of fun pop-up play tents showcases Baby Shark, Mommy Shark, Daddy Shark, and more. In addition to the Classic Cube and Hide N Play, the large, multi-structure Explore 4 Fun set includes two 3-foot tunnels and a play tent featuring Playhut’s EZ Twist frame, as well as multiple crawl-through doors and a flap that can be rolled up and tied back.

Basic Fun! will exhibit in booth Nos. 1323 and 1523 in the Javits Center.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.