Following the release of Poopeez, Basic Fun! will launch its second animated web series for Cake Pop Cuties in advance of the global toy launch early next year. Created in collaboration with Brandberry, Cake Pop Cuties was designed to be a mix of popular trends including cake pops, blind reveal toys, and slow-rise foam.
Basic Fun! partnered with Executive Producer Matt Wexler of Wexworks Media, who enlisted Little Blackstone Studios, to draw on their collective experience on franchises such as PAW Patrol, Bakugan, Smosh Babies, and Mike Judge Presents: Tales From The Tour Bus. The series of short animations invites viewers to follow the Cuties through their adventures in a dessert-filled world.
Cake Pop Cuties’ collectable toy line will be available globally at retail in January, and the first series of slow-rise characters will be sold in blind capsules resembling cake pops and multipacks. The webisodes will launch on Dec. 13.