Basic Fun! received a significant equity investment from Falcon Investment Advisors LLC.

The company’s strategic goal is to grow organically and acquire and consolidate smaller toy companies in the changing retail marketplace for toys. The merger of The Bridge Direct and Tech 4 Kids formed Basic Fun!, and the company since acquired Uncle Milton and Geoworld, and K’NEX.

Basic Fun! believes the investment from Falcon indicates the financial community’s confidence in its business model and management team. The company also has the support of The Royal Bank of Canada and Cathay Capital Private Equity.

“While our private equity partners hold minority stakes in our business, they along with RBC will play a major role in our future growth,” says Basic Fun! CEO Jay Foreman.

BMO Capital Markets originated the investment from Falcon Investment Advisors and served as the exclusive financial advisor to Basic Fun! on the transaction.

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.

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