Basic Fun! received a significant equity investment from Falcon Investment Advisors LLC.

The company’s strategic goal is to grow organically and acquire and consolidate smaller toy companies in the changing retail marketplace for toys. The merger of The Bridge Direct and Tech 4 Kids formed Basic Fun!, and the company since acquired Uncle Milton and Geoworld, and K’NEX.

Basic Fun! believes the investment from Falcon indicates the financial community’s confidence in its business model and management team. The company also has the support of The Royal Bank of Canada and Cathay Capital Private Equity.

“While our private equity partners hold minority stakes in our business, they along with RBC will play a major role in our future growth,” says Basic Fun! CEO Jay Foreman.

BMO Capital Markets originated the investment from Falcon Investment Advisors and served as the exclusive financial advisor to Basic Fun! on the transaction.