Source: Basic Fun!/The Toy Book

An epic, three-day play date is currently underway in Utah, where a group of builders is hard at work on constructing a massive building from Lincoln Logs.

Basic Fun! and Timber Moose Lodge are collaborating on a Guinness World Record attempt for the “Largest Lincoln Logs Structure” — a 200-square-foot log cabin utilizing more than 30,000 pieces.

“Lincoln Logs have been a beloved part of childhood for over 100 years,” says Jon Gumble, Basic Fun! senior product designer and lead engineer of the world record build. “The planned structure will be truly massive, and we are excited to work with Timber Moose Lodge, Toys for Tots and [TikTok star] Andi Aston on this team effort.”

This year’s world record attempt will eclipse the previous record which was set in 2018 with 17,503 Lincoln Logs.

Related: Basic Fun’s Tiny TVs Are a Boxy Blast from the Past, in Collectible Form

Following its planned completion on Sept. 30, Basic Fun! will auction 100 specialty boxes of Lincoln Logs used in the world record build, along with a Lincoln Logs replica of Timber Moose Lodge designed and built by Ashton. Proceeds from the auction will benefit the Toys for Tots Foundation.

Lincoln Logs are licensed to Basic Fun! by Hasbro.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.