Source: Bazooka

Bazooka Companies, Inc. is closing out its 75th anniversary in a big way.

The company released Bazooka Bubble Gum Turns 75, a 16-minute documentary directed by Daniel Brea and produced by Flint & Steel founder Chris McKee.

To celebrate the famed Bazooka gum, the company and filmmakers enlisted interview subjects, including former Disney Chief Michael Eisner, owner of the Bazooka Companies; Arthur Shorin, former CEO of The Topps Co. and the son of Bazooka co-founder Joseph Shorin; toy designer and collector David Vonner of The Nacelle Co.‘s toy division; and pop culture personality Ming Chen (Comic Book Men). Watch the documentary below.

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“This short film is dedicated to our beloved fans, who have been so integral to Bazooka’s legacy since 1947,” says Rebecca Silberfarb, vice president, brand marketing, Bazooka Candy Brands. “We hope the heritage of Bazooka Bubble Gum shared in the film will remind fans why they continue to love the brand.”

Bazooka gum is currently sold in thousands of retail locations, including many independent toy stores and specialty retailers. Over the years, Bazooka has collaborated with numerous players in the toy space, including Funko and Hasbro.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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