Source: Penguin Random House

The global animated hit Bluey is entering the publishing realm.

BBC Studios inked a deal with Penguin Random House to bring characters from the Emmy-winning series to bookshelves in the U.S. beginning in October. Penguin Random House holds global publishing rights for Bluey excluding China.

“Love for Bluey continues to grow among families with young children around the U.S., and we are looking forward to bringing the stories beyond screens into beloved books we know preschoolers will enjoy with their parents,” says Suzy Raia, VP consumer products and business development, BBC Studios – Americas. “The partnership with Penguin Random House is a wonderful addition to a growing licensing program that started with Moose Toys last month. There are many more exciting things ahead for our favorite Blue Heeler.”

Source: Penguin Random House/The Toy Book

Bluey airs daily on Disney Channel and Disney Junior in the U.S. where the second season debuted in July. Demand for Moose Toys’ Bluey collection is spiking heading into the holiday season as viewership for the series continues to grow. More than 15.6 kids over the age of 2 enjoyed the series in the first quarter of this year.

The first wave of books for U.S. audiences is geared toward kids ages 2-6 and includes Good Night, Fruit Bat, The Creek, and Time to Play!: A Sticker & Activity Book.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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