The global animated hit Bluey is entering the publishing realm.
BBC Studios inked a deal with Penguin Random House to bring characters from the Emmy-winning series to bookshelves in the U.S. beginning in October. Penguin Random House holds global publishing rights for Bluey excluding China.
“Love for Bluey continues to grow among families with young children around the U.S., and we are looking forward to bringing the stories beyond screens into beloved books we know preschoolers will enjoy with their parents,” says Suzy Raia, VP consumer products and business development, BBC Studios – Americas. “The partnership with Penguin Random House is a wonderful addition to a growing licensing program that started with Moose Toys last month. There are many more exciting things ahead for our favorite Blue Heeler.”
Bluey airs daily on Disney Channel and Disney Junior in the U.S. where the second season debuted in July. Demand for Moose Toys’ Bluey collection is spiking heading into the holiday season as viewership for the series continues to grow. More than 15.6 kids over the age of 2 enjoyed the series in the first quarter of this year.
The first wave of books for U.S. audiences is geared toward kids ages 2-6 and includes Good Night, Fruit Bat, The Creek, and Time to Play!: A Sticker & Activity Book.