Characters from Bluey are headed to the arts and crafts aisle.
BBC Studios inked a multi-territory licensing deal with Crayola that will open the door to new product categories for the popular animated series. Crayola plans to create a full range of Bluey arts and crafts, stationery, and coloring products for the license.
“Crayola has inspired artistic creativity in children for more than 100 years. Our partnership with BBC Studios for Bluey coloring and activity products will showcase our mission,” says Warren Schorr, vice president, business development and global licensing, Crayola. “We know that parents value creative and imaginative play, which we can enable and enhance by offering the best products with the best partners.”
The new deal covers the U.S., Canada, the UK, Australia, and New Zealand.
Crayola plans to introduce Bluey with Giant Coloring Pages, available at Walmart in the U.S. for this holiday season. Other Bluey licensees include Moose Toys, Penguin Random House, and VTech.