BBC Studios Colors In a Deal With Crayola for Bluey

Characters from Bluey are headed to the arts and crafts aisle.

BBC Studios inked a multi-territory licensing deal with Crayola that will open the door to new product categories for the popular animated series. Crayola plans to create a full range of Bluey arts and crafts, stationery, and coloring products for the license.

“Crayola has inspired artistic creativity in children for more than 100 years. Our partnership with BBC Studios for Bluey coloring and activity products will showcase our mission,” says Warren Schorr, vice president, business development and global licensing, Crayola. “We know that parents value creative and imaginative play, which we can enable and enhance by offering the best products with the best partners.”

Source: Crayola

Related: Exclusive: Bluey’s Caravan Adventures Commercial Rolls Out

The new deal covers the U.S., Canada, the UK, Australia, and New Zealand.

Crayola plans to introduce Bluey with Giant Coloring Pages, available at Walmart in the U.S. for this holiday season. Other Bluey licensees include Moose Toys, Penguin Random House, and VTech.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.