Bluey the Blue Heeler is furthering her mark in North America.
BBC Studios, the distributor and licensor for the preschool show Bluey, is adding to its growing list of licensing partners again with new products to meet strong consumer demand. Bendon, Inc.; Ground Up; Little Kids; Megatoys; Point Zero; PTI; Spirit Halloween; Springs Creative; Sun-Staches; Swimways; Tin Box Company; and Unique join the merchandise program for the show available on Disney Channel, Disney Junior, Disney+.
Each company will be introducing different products based on the brand, including:
- Bendon, Inc.: ink coloring books in the U.S. and Canada
- Ground Up: footwear in the U.S.
- Little Kids: bubbles and outdoor toys in the U.S.
- Megatoys: seasonal, specialty gift sets — including toys, stationery, and seasonal confectionaries — in the U.S.
- Point Zero: kids swimwear and outerwear in Canada via Nelvana
- PTI: Easter baskets and carriers, Halloween carriers and safety products in the U.S.
- Spirit Halloween: Halloween costumes, accessories, masks, and treat buckets in the U.S.
- Springs Creative: craft fabric in the U.S.
- Sun-Staches: kids’ novelty and traditional sunglasses, blue light glasses, and sunglass cases in the U.S.
- Swimways: pool toys, floats, and swim gear in the U.S.
- Tin Box Company: decorative tins — including lunch boxes and storage canisters — in the U.S.
- Unique: party accessories, games, and favors in the U.S. and in Canada via Nelvana
This news comes hot on the heel(er)s of the announcement, made on Oct. 12, that Bluey will be debuting as a balloon at the 2022 Macy’s Thanksgiving Day Parade.
