BBC Studios – Americas appoints Suzy Raia to Senior Vice President, Consumer Products and Business Development | Source: BBC Studios/The Toy Book

BBC Studios – Americas is expanding its Bluey empire.

The studio is promoting Suzy Raia to senior vice president, consumer products and business development. Based in New York, Raia will continue to oversee and counsel the company on strategic licensing planning for the Bluey franchise in America. She will also head other key BBC brands, including Doctor Who, Top Gear, His Dark Materials, and Natural History Unit programming.

“I am living and breathing Bluey every day, and could not ask for a better brand in which to be fully immersed,” Raia says. “We have launched a robust licensing program in the U.S., with extensions in Canada and Latin America alongside our master toy licensee Moose, as well as many other best-in-class licensees. All I can say is, the best is yet to come!”

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Previously, Raia was responsible for driving the licensing and consumer products strategies across BBC Studios’ portfolio of properties for the U.S., Canada, and Latin America. Her experience spans multiple genres, including factual and natural history content, drama series, science-fiction, and kid’s animation. Prior to working at BBC Studios, Raia spent 19 years working at Nickelodeon.