Beat Bugs Global Consumer Products Range to Launch Exclusively at Target and Tesco

beatbugsCenta IP and Grace, a storytelling company, partnered with Target (U.S.) and Tesco (UK) to exclusively launch the global consumer products for Beat Bugs, the animated kids series that features music inspired by The Beatles.

Beat Bugs, a Netflix original series available globally on the streaming platform and on the Seven Network in Australia, introduces a new generation to the songs of The Beatles. The series features five funny, child-like bugs who adventure together in an overgrown backyard. Each episode includes a song made famous by The Beatles, some sung by special celebrity guests including Eddie Vedder, Rod Stewart, Jennifer Hudson, and P!nk.

The assortment of interactive Beat Bugs merchandise across multiple categories will be available at Target stores this July to coincide with back-to-school, followed by Tesco this August.

About the author

Stephanie Grassullo

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.

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