Bennett Branding to Oversee Licensing Program for Pawparazzi

Noodle Head, Inc., has picked Sharon Bennett of Bennett Branding to represent its Pawparazzi brand and oversee its licensing program.

Pawparazzi pets began as a line of collectible plush pets with funny celebrity personas, carried in unique couture purses. The company has expanded the brand to include play accessories, clothing, and a Fan Club that sends members gifts, newsletters, and special offers. Planet Pawparazzi, an interactive website, will debut in August.

The new, integrated licensing and merchandising program for Pawparazzi will include a line of merchandise and brand extensions, including publishing, interactive, apparel, accessories, social expression, home décor, entertainment, and more.

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