Noodle Head, Inc., has picked Sharon Bennett of Bennett Branding to represent its Pawparazzi brand and oversee its licensing program.
Pawparazzi pets began as a line of collectible plush pets with funny celebrity personas, carried in unique couture purses. The company has expanded the brand to include play accessories, clothing, and a Fan Club that sends members gifts, newsletters, and special offers. Planet Pawparazzi, an interactive website, will debut in August.
The new, integrated licensing and merchandising program for Pawparazzi will include a line of merchandise and brand extensions, including publishing, interactive, apparel, accessories, social expression, home décor, entertainment, and more.