Nelvana Enterprises and d-rights Inc. announced that Beyblade toy premiums will be featured in a Kids Meal promotion launching at Burger King restaurants in 70 countries. Each Kids Meal will include one of four different Beyblade toys that let kids race and battle it out.
The meals will be available at participating Burger King restaurants in territories worldwide, including the U.S., Canada, Latin America, Europe (excluding France), New Zealand, and the Middle East. The program follows last year’s successful Beyblade Burger King Kids Meal promotion, which featured Beyblade action racer toys and was available in more than 3,300 restaurants across international markets. This year’s program expands to include the U.S. and Canada and will be available at more than 11,000 locations and supported with on-air, online, and in-restaurant promotion.
Following the re-launch of the Beyblade TV series and toy line, this popular franchise is now in more than 80 countries with more than 200 licensees. Beyblade has consistently ranked as the No. 1 battling toy brand for kids and in this year the brand will witness a global regeneration with the launch of Beyblade: Shogun Steel.
