Big G Creative is expanding into other categories of the toy business.
The Nashville-based company known for licensed board games, such as Carpool Karaoke, Kenny G Keepin’ It Saxy, and Monster Crunch: The Breakfast Battle Game, hired industry vet Steven Anne to serve as its new creative director. At Big G Creative, Anne will work to grow the company’s core product offerings beyond games and into new areas.
“Steve has creative talent, market knowledge and the ability to predict trends, a rare combination that will enable us to widen our reach in the industry,” says Rob Stevens, president of Big G Creative. “Big G Creative has always been known as an innovator and a provider of leading-edge licensed products, and Steve will help us achieve our bigger goals to innovate in other categories.”
During his 17-year run at Walgreens, Anne served as category manager for toys, art, plush, and puzzles. He helped build Walgreens’ licensing program, and established the stores as destinations for both families and collectors due to its expanded selection and regularly updated assortment of exclusive items.
“I have a personal passion for toys and a reliable network of toy collaborators that I am excited to leverage for Big G Creative to bring the most innovative and novel products to life,” says Anne. “My goal is to develop toys that change play patterns and forge trends. I’m truly excited to have this opportunity.”
Anne will remain based in his home city of Chicago, and will oversee licensing and development, and have creative authority over Big G’s next generation of products.