Bill Nye the Science Guy is coming to Toy Fair!
On Feb. 19, Nye will help kick off Toy Fair New York at the ribbon-cutting ceremony at 9 a.m., taking place at the Crystal Palace 3B entrance of the Javits Center.
“Best known for his decades of work in making science entertaining and accessible for kids of all ages, Nye will bring an added element of excitement to the much-anticipated opening ceremony for Toy Fair New York ’22,” says Kimberly Carcone, senior vice president of global market events at The Toy Association. “After nearly two years apart, we can’t wait to see the global toy industry again at the largest toy show in the Western Hemisphere, where we are expecting attendees from 33 countries and hundreds of thousands of toys and games across the newly renovated and expanded Javits Center!”
Following the show opening, Nye will join Abacus Brands on the show floor. Nye partnered with Abacus Brands last year for Bill Nye’s VR Science and Space Lab kits, which combine AR/VR experiences with hands-on experiments intended to capture Nye’s spirit and “the joy of discovery” through science and entertainment.
“We saw an opportunity amidst a pandemic to unlock Bill’s personality and deliver him directly to the consumer by combining virtual reality and tangible experiments in a comprehensive and nostalgic science kit that was not only educational, but fun and engaging,” says Abacus Brands CEO Steve Rad.
The Toy Association is hinting that more special guests may show up on the Toy Fair show floor.