Blue Plate Media Services (BPM) will be hosting its 8th annual Media Lounge, featuring free presentations and workshops, on February 16 from 9 a.m. to 5 p.m. Coinciding with North American International Toy Fair, the event is open to Toy Industry Association (TIA) members and Toy Fair participants. Along with providing competitive industry insights, BPM experts will present their toy industry media outlook for the year, delving into media spending, media mixes, and emerging trends across various toy categories from 10 a.m. to 3:30 p.m.
Workshop sessions scheduled for throughout the day include:
- Google 101: This workshop will cover the ins and outs of setting up an AdWord program, as well as branded, category, and competitive keyword strategies. From 9 to 10 a.m.
- Establishing Media Budgets: Industry guest Josh Loerzel of Zing Toys will provide an insider’s look at financing a media campaign, from identifying what products are right for media support, to timing initiatives and how to bring retail partners into the fold. From 1 to 2 p.m.
- TV Clearances & Trafficking: This workshop will address how to clear and traffic TV spots to the networks, and will review U.S. and Canadian guidelines. From 1 to 2 p.m.
Those interested in registering can contact BPM’s Denise Vannucci at (908) 918-0202. The lounge will be located at the Jacob Javits Convention Center in Room 1D03 on Level 1.
