Bulldog Licensing inked a new deal with Blueprint Collections Ltd on behalf of Moose Toys‘ Kindi Kids.
Under the new licensing agreement, Blueprint will design and market a full range of Kindi Kids backpacks, notebooks, coloring books, pencils, crayons, and scrapbooks for the UK market. At the core of the Kindi Kids brand is a line of bobblehead dolls based on characters who find adventure in a rainbow kindergarten.
“Kindi Kids is establishing itself as a leading preschool and doll brand, with its bright, fresh new approach to the market,” says Vicky Hill, licensing director, Bulldog Licensing. “We are thrilled to have Blueprint Collections on board to further enhance the licensing program with bags and stationery for the cute preschool dolls.”
The new products from Blueprint Collection are expected to hit retail next spring.