Aphmau MeeMeows Mystery Plush | Source: Bonkers Toys

A new line of collectibles is on the prowl at Walmart.

Bonkers Toys unleashed its first wave of Aphmau MeeMeows Mystery Plush this week — the first retail toys created in partnership with the top female gaming star on YouTube.

Aphmau Collectibles | Source: Bonkers Toys

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“Female gamers have been very underrepresented in the toy industry. Girls are 48% of the gaming market and Aphmau truly inspires this demographic,” says Bonkers Toys President and CEO Brian Bonnett. “Our partnership with Aphmau is an incredible opportunity to pioneer in this much-needed space.”

Available first to market at Walmart this fall, Bonkers plans to extend the range of blind box collectibles to retailers across the U.S. in January. Additional Aphmau-inspired toys will hit the market throughout 2022.