Brandberry Enters Partnership with Worx Toys

PoopeezLicensing agency Brandberry has signed Worx Toys as its master toy partner. They will be focusing efforts on a book and plush program that introduces the characters from the Poopeez brand, which is aimed at all ages.

“Developing a children’s property that engages kids, equally as much as adults, is no easy feat,” said Gene Khasminsky, the president of Worx Toys. “Children ages 3 to 6 find the subject of poop to be the funniest on the planet, while the tastefully crafted potty humor is equally as engaging for adults.”

Poopeez is inspired by bathroom humor, but its characters have humanistic qualities and unique personalities. Current Poopeez licensees include Bare Tree Media, which is launching virtual goods, and Alley Oop Toys as the novelty toys licensee.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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