Brandgenuity partnered with Goliath Games, Basic Fun, and Spirit Halloween to expand the licensing program for Houghton Mifflin Harcourt’s (HMH) Carmen Sandiego brand, which launched as a Netflix animated series last month.
Goliath Games will launch a Carmen Sandiego board game, while Basic Fun is developing a hand-held Carmen Sandiego game modeled off an on-screen gadget from the series. Both products are set to launch this fall.
Spirit Halloween will release Carmen Sandiego-inspired costumes and accessories in time for this Halloween.
“We are excited to help develop Carmen Sandiego into a broad licensing program, with fun, action-packed, educational products that will delight children and parents alike,” says Allison Lort, vice president of business development at Brandgenuity. “Carmen Sandiego is a positive role model for young girls everywhere: she’s smart, cool, and a global citizen, … but most of all, she is the ultimate SHE-ro just by being herself!”
In addition to the series, HMH is bringing Carmen Sandiego back across multiple channels, including a publishing program and a Carmen in the Classroom educational program.