Diane Nelson will add the oversight of Warner Bros. Consumer Products (WBCP) to her current responsibilities as president, DC Entertainment (DCE), and president and chief content officer, Warner Bros. Interactive Entertainment (WBIE). The announcement was made today by Kevin Tsujihara, the chairman and CEO of Warner Bros.
At DCE, Nelson currently leads efforts to strategically integrate the DC Comics, Vertigo, and Mad brands into Warner Bros. Entertainment and its content and distribution businesses. For WBIE, her responsibilities include overseeing the development of digitally powered console and mobile games for WBIE, including those based on DC characters and other Warner Bros. properties.
“With more and more of our consumer products business being directly driven by DC characters and storylines, a closer alignment of the divisions makes a lot of sense for us,” says Tsujihara. “Diane’s background, which includes a great balance of business, creative and marketing, will help us bring fans exciting news ways to enjoy all of Warner Bros.’ great entertainment properties through wide-reaching, innovative consumer products experiences.”
Brad Globe, who has served as president, Warner Bros. Consumer Products since 2005, will be stepping down next spring. He will work with Nelson in the coming months to ensure a smooth management transition, and Nelson will name Globe’s successor next year.
Previously, Nelson served as president, Warner Premiere, developing and producing direct-to-DVD feature films and short-form digital content for Warner Bros. Pictures and Warner Bros. Home Entertainment’s distribution businesses. She was also executive vice president, global brand management for Warner Bros. Entertainment.
“I’ve had the pleasure of working with Brad for many years on some of the most powerful franchises we have in the company’s portfolio, including Harry Potter and the properties within the world of DC Entertainment,” says Nelson. “I’m excited about the opportunity to work even more closely with the WBCP executive management team to build upon their success.”
During his tenure, Globe has helmed influential licensing initiatives, such as the state-of-the-art touring exhibition, Harry Potter: The Exhibition. He also championed retail programs such as Walmart Premiere Night with Man of Steel. Most recently, he was instrumental in the development of DC Super Hero Girls, the first-ever superhero franchise just for girls.
“It’s been a tremendously rewarding and exciting chapter in my career to be part of such a world-class company, whose portfolio of properties and content creates virtually unlimited opportunities for partners around the world,” says Globe. “From groundbreaking retail partnerships to industry-changing themed entertainment projects, I look back with great pride on all we’ve accomplished as a division.”