BREAKING: Patch Enters STEM Category with Acquisition of Roominate

6de77f60-394a-44e0-97da-1e5bbd023cb7Patch Products expands from puzzles, toys, and games into the STEM (Science, Technology, Engineering, and Math) category with the acquisition of Roominate. STEM has become a prominent topic within the toy industry, as it builds and supports education through play.

Roominate is an award-winning line of complete building sets that are designed for girls in order to bridge the gender gap in STEM fields. The line was started with the goal of opening up possibilities for girls by showing them that creativity and engineering are fun.

Roominate currently consists of 12 sets, for ages 6 and up. Children can build interactive sets including a school bus, an amusement park, and more that come to life through the use of devices such as motors and lights. An interactive app allows kids to remotely control their builds, and get design ideas from fellow “Roominaters.” Roominate’s founders will remain involved and play a vital role in the future of the brand, according to Patch.

“Patch’s entrepreneurial spirit and innovative culture is exactly what we were looking for to help grow Roominate,” says Alice Brooks, co-founder of Roominate. “We’re happy about this significant development and look forward to working with the Patch team to continue to inspire the next generation of innovators.”

“We are excited and honored to take on a concept that gets girls excited about engineering through play,” says Bob Wann, CEO of Patch Products. “It’s also an important move for Patch because Roominate continues the diversification of our line of products: from the best-selling Mirari infant toys, to the educational Lauri brand, to award-winning Patch adult games, and now innovative Roominate girls’ toys.”

About the author

Jackie Breyer

Jackie Breyer

Jackie Breyer is the vice president of Adventure Media & Events, and group publisher of The Toy Book, The Toy Insider, and The Pop Insider. She has been reporting on retail and toy industry trends for more than 20 years. Jackie has been featured in the Netflix series The Toys That Made Us, The History Channel’s The Toys That Built America, and Nat Geo’s The ’80s Top 10: Toys, as well as The TODAY show, CNBC's Power Lunch, NBC News, CNN, MSNBC, Yahoo Finance, Cheddar, and more. Jackie is the 2012 recipient of the Wonder Woman in Toys, Licensing & Entertainment Award in the field of Journalism & Social Media. A true ’80s kid, Jackie is a fan of Back to the Future, Ghostbusters, Super Mario, Care Bears, My Little Pony, and Archie Comics. Her first Cabbage Patch Kid was named Cecily Aretha. She still has her charm necklace, and her Garbage Pail Kid card collection is bigger than yours. Jackie has successfully trained her kids Lena and Henry to be Mario Kart experts. You can follow her on social media @jackiebreyer and connect with her on LinkedIn.