Breyer Horses’ Mane Beauty Stardust Unicorn | Source: Breyer

The leading maker of equestrian-inspired toys, gifts, and collectibles received a big honor this month.

Breyer — a division of Reeves International —  was named the recipient of the 20th Annual Equine Industry Vision Award by Zoetis, in partnership with American Horse Publications. The award is given annually in recognition of outstanding leadership, creativity, and meritorious contributions toward positive changes in the equine industry.

“As one of those little girls whose own passion for horses was first realized and inspired through a Breyer model horse, today’s Equine Industry Vision Award is one with profound personal and professional significance,” says Stephanie Macejko, vice president of marketing and product development for Breyer. “I’m a real-life example of how a Breyer model horse can welcome newcomers to the horse industry and inspire a career path and experiences in the equine world beyond their wildest dreams. I am honored to accept this award on behalf of Breyer, a company committed to visioning the horse world in timeless ways as we engage new generations and old.”

Related: Breyer Introduces 2021 Freedom Series Horse of the Year: Hope

This year has been a big one for Breyer Horses which celebrated its 70th anniversary last year. Major releases include Hope, the 2021 Horse of the Year, and the introduction of new toys based on Piper’s Pony Tales.  The company’s new Halloween collection went on sale last week and nearly all of its items sold out within a matter of hours.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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