BruceRaiffeThe Strong, aka the National Museum of Play, has elected Bruce S. Raiffe to its board of trustees. Raiffe, who is president of Gund Inc., has nearly 40 years of experience in the toy industry.

Raiffe intends to use his position on The Strong’s board to share his passion for soft toys, and to spread awareness of the museum’s research and academics.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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