In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with toy industry veteran Heidi Shrack, author of Lets Bake a Cake: A Buggie-Muggies Book.

For more than 20 years, Shrack has worked on visual merchandising, packaging, logo design, and photography for companies including Toys “R” Us, International Playthings, Crocs, and Radica, in addition to brands such as Calico Critters, Kinetic Sand, Stuff’n Mallows, Mad Mattr, and more.

During the podcast, Albritton and Shrack discuss the creation of cutting-edge tech products at Radica, along with her role as a “candy conceptualizer” and how she helped the green M&Ms become popular. The duo also discusses the former Toys “R” Us Concept Lab where Shrack worked to develop innovative visual merchandising for Geoffrey and Co. in the early 2000s, including projects for the company’s Times Square flagship store. Finally, the conversation moves onto the launch of the Buggie-Muggies.

Part of the Adventure Media and Events Podcast Network, the “Power Kid Podcast” presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries.

The Adventure Media and Events Podcast Network is now available through all of your favorite streaming services, including AnchorSpotifyApple PodcastsGoogle Podcasts, and more.

Adventure Media and Events (AM&E) is the publisher of the Toy Bookthe Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.