Build-A-Bear Workshop has introduced a new collection of scented, make-your-own Sweet Hugs gifts. The Sweet Hugs Heart Bear, Sweet Hugs Swirl Bear, and Sweet Hugs Pup have candy-scented fur from Celessence Technologies, which uses touch to release a fragrance. The more kids hug their bears, the sweeter they will smell.
Also new is the 2 Fun 2 Sleep slumber party line, including new furry friends, a make-your-own Rainbow Hugs Stuffable Pillow, and matching pajamas for kids and furry friends.
Build-A-Bear Workshop also invites guests to support Save the Children through the company’s Share Your Heart program in the U.S., Canada and the UK. From Jan. 7 through March 2, Build-A-Bear Workshop guests can donate to Save the Children’s Journey of Hope program in stores or online at buildabear.com. The Build-A-Bear Foundation will match all U.S. guest donations up to $100,000. At Build-A-Bear Workshop U.K. and Canada locations, guests can purchase a purple satin heart, $1 of which will be donated to Save the Children.
