Build-A-Bear Launches Promise Pets Line, Fosters Pet Responsibility with New App

Build-A-Bear has launched its newest product line, Promise Pets, a realistic pet plush collection that features a complementary mobile app, which families can download to bring the experience of pet care to life.

Breeds in the collection include the golden retriever, the beagle, the Yorkshire terrier, and the Persian kitten. Build-A-Bear plans to introduce more breeds throughout the year.

The new Promise Pets mobile app offers children a realistic pet play experience, while teaching them about the responsibility of pet ownership. App users start as Pet Care Rookies and work their way up through five levels of certification to earn the ultimate status, Pet Care Pro.

The Promise Pets app delivers helpful guidance on feeding, potty training, vet checkups, exercise, and grooming. Through engaging games, users can collect Paw Points, earn certificates, and more. Users can download the Promise Pets app in the iTunes App Store or the Google Play Store.

As part of the launch, Build-A-Bear is teaming up with Petfinder and the Petfinder Foundation to help shelter pets find happy homes. Now through May 31, guests in the U.S. can make a donation of $1 or more, in-store or online, to the Build-A-Bear Workshop Foundation to support local educational outreach programs that teach children about caring for pets.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.