Due to customers’ overwhelming response to Build-A-Bear Workshop’s Pay Your Age Day, the company shut down lines for the event.
In a statement released on Thursday, Build-A-Bear Workshop cited that, “Crowds have greatly exceeded our expectations and, per local authorities, U.S. stores cannot accept any additional guests for this event and are limiting lines due to extreme crowds and safety concerns. We understand our affected guests may be disappointed, and we are working to address the situation. We will reach out directly to our valued guests as soon as possible.”
The one-day event gave customers who visited a store in person on July 12 the opportunity to pay their current age (in dollars) for any Make-Your-Own furry friend available in the store.