The Build-A-Bear Workshop Count Your Candles program—the initial inspiration behind the company’s first Pay Your Age Day event—is a year-long offering that allows guests ages 14 and under who visit a Build-A-Bear Workshop store with a Build-A-Bear Bonus Club member to pay their age for the Birthday Treat Bear in the month of their birthday. For example, a child turning four would have four candles on his or her cake and pay $4 USD/£4 GBP/$4 CAD for a Birthday Treat Bear, plus tax.

Pay Your Age Day took place at Build-A-Bear Workshop stores in the U.S., U.K., and Canada on July 12, and was created to celebrate the simultaneous launch of the Count Your Candles program and the associated Birthday Treat Bear.

Each member of the free Build-A-Bear Bonus Club can access one $15 off Make-Your-Own furry friend voucher (U.S. and Canada members) or a £12 off a Make-Your-Own furry friend voucher (U.K. members) by 11:59 p.m. CDT on July 18. Members must physically print or take a screen grab of the voucher and present it in stores by August 31 to redeem.

Visit to learn more about the year-round Count Your Candles program.