Build-A-Bear Workshop will host its first Pay Your Age Day in stores on Thursday, July 12 to kick off its new Count Your Candles birthday experience.

As part of the one-day deal, guests who visit a store in person on July 12 can pay their current age (in dollars) for any Make-Your-Own furry friend available in the store. Regardless of a person’s age, no one will end up paying more than $29 (£25 GBP/$29 CAD) plus tax for any furry friend in the store. For example, a guest who is 40 years old, will only pay $29 for a furry friend valued at $35.

Also beginning July 12, kids ages 14 and under can “Count Their Candles” and pay their age for a Birthday Treat Bear when they visit Build-A-Bear Workshop during their birthday month. The offer will be available all year long as part of Build-A-Bear Workshop’s every day celebration of birthdays.

To participate in the Pay Your Age Day deal and/or the Count Your Candles program, parents or guardians that are ages 18 or older must enroll in the complimentary Build-A-Bear Bonus Club rewards program, where a valid email address and name are the only requirements.

About the author

Stephanie Grassullo

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.

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