Build-A-Bear Workshop will host its first Pay Your Age Day in stores on Thursday, July 12 to kick off its new Count Your Candles birthday experience.

As part of the one-day deal, guests who visit a store in person on July 12 can pay their current age (in dollars) for any Make-Your-Own furry friend available in the store. Regardless of a person’s age, no one will end up paying more than $29 (£25 GBP/$29 CAD) plus tax for any furry friend in the store. For example, a guest who is 40 years old, will only pay $29 for a furry friend valued at $35.

Also beginning July 12, kids ages 14 and under can “Count Their Candles” and pay their age for a Birthday Treat Bear when they visit Build-A-Bear Workshop during their birthday month. The offer will be available all year long as part of Build-A-Bear Workshop’s every day celebration of birthdays.

To participate in the Pay Your Age Day deal and/or the Count Your Candles program, parents or guardians that are ages 18 or older must enroll in the complimentary Build-A-Bear Bonus Club rewards program, where a valid email address and name are the only requirements.