Just in time for the holidays, Build-A-Bear Workshop has opened a new pop-up workshop in Times Square, New York. Primly located at 1619 Broadway, this new shop is officially open to the public after a ceremonious ribbon cutting by Build-A-Bear CEO Sharon John Tuesday morning.
The new store celebrates the arrival of Olaf, Elsa Bear, and Anna Bear, merchandise that is exclusively available at Build-A-Bear Workshops.
The first 200 guests to arrive were invited to build a “Stuffed with Hugs” bear that will be donated to a local charity.