Source: Build-A-Bear Workshop

Build-A-Bear Workshop will host a livestream event to celebrate National Teddy Bear Day on Wednesday, Sept. 9.

The specialty retailer of plush bears and other characters will unveil a preview of upcoming product launches alongside stories and what it’s calling “the biggest heart ceremony ever.”

“2020 has been an unusual year and we know that many people have been separated from loved ones,” says President and CEO, Sharon Price John. “Teddy bears have a unique ability to communicate happiness, celebration, and love, and are the perfect way to share a hug with someone from afar. This National Teddy Bear Day, we’re not able to come together as we have in the past but can celebrate teddy bear hugs and connect with people around the world via our live-streaming event.”

The stream will begin at 10 a.m. CDT on the Build-A-Bear Facebook and YouTube channels.

Last week, the company debuted a new line of Harry Potter bears following mixed financial results that showed a digital sales boom alongside a rough few months due to COVID-19 related store closures.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.