Call of Duty

It’s Call of Duty season, but the annual launch window for the latest title in the best-selling video game franchise in tracked U.S. history was two weeks shorter this year.

Call of Duty: Modern Warfare blasted into retail as the best-selling game of October, and is now the best-selling game of this year-to-date. This marks the 12th consecutive year that a Call of Duty game has secured the top spot in its release month. Despite the success, Modern Warfare had two fewer weeks of October sales when compared to last year’s Call of Duty Black Ops 4.

According to the NPD Group, overall sales for the entire video game category — including hardware, software, and accessories — was $1.03 billion, a 34% decline versus last year, but the second-biggest October this decade trailing the record-setting $1.57 billion last year. In terms of overall software sales, this October’s $182 million was a 41% decrease from the same period last year.

TOP 20 Video Game Titles | October 2019

  1. Call of Duty: Modern Warfare (Activision)
  2. The Outer Worlds (Take 2 Interactive)
  3. Luigi’s Mansion 3 (Nintendo)
  4. Madden NFL 20 (Electronic Arts)
  5. NBA 2K20 (Take 2 Interactive)
  6. Tom Clancy’s Ghost Recon: Breakpoint (Ubisoft)
  7. WWE 2K20  (Take 2 Interactive)
  8. FIFA 20 (Electronic Arts)
  9. Borderlands 3  (Take 2 Interactive)
  10. Ring Fit Adventure (Nintendo)
  11. The Legend of Zelda: Link’s Awakening (Nintendo)
  12. Mario Kart 8 (Nintendo)
  13. Minecraft (Multiple)
  14. Grand Theft Auto V (Take 2 Interactive)
  15. Mortal Kombat 11 (Warner Bros.)
  16. Overwatch (Activision Blizzard)
  17. Super Smash Bros. Ultimate (Nintendo)
  18. Code Vein (Bandai Namco)
  19. Red Dead Redemption II (Take 2 Interactive)
  20. The Legend of Zelda: Breath of the Wild (Nintendo)

Year-to-date software sales are down 7% at $4.5 billion, and overall spending across video game hardware, software, accessories, and game cards is down 10% at $9.29 billion.

Once again, the biggest decrease is a 41% drop in hardware sales, continuing the downward trend as it nears the end of the cycle for current-generation systems and the industry looks ahead to the next-gen systems that will begin launching late next year. Repeating the performance of recent quarters, the only gains are for Nintendo Switch, which remains the best-selling system of the year.

There are still some new titles that could really move the needle this holiday season, including this week’s Star Wars Jedi: Fallen Order, new installments of the Pokémon franchise, and Mario & Sonic at the Olympic Games Tokyo 2020.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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