Chris Spadaccini | Source: CAMP/The Toy Book

CAMP, The Family Experience Company, continues its expansion with the addition of Chief Marketing Officer Chris Spadaccini.

In his new role, Spadaccini will lead CAMP‘s brand, advertising, creative, media, and growth marketing strategies. Spadaccini joins the company from WarnerMedia where he most recently held the position of chief marketing officer and led marketing for HBO Max, HBO, TNT, TBS, and truTV capping a 20-year career working with the HBO brand.

CAMP CEO Ben Kaufman says that Spadaccini will be an integral part of a team that is building “a global brand that families everywhere will grow up with.”

“Chris spent 20 years building the HBO brand through strategies that drive obsession and ritualistic behavior, and that is exactly what is needed to build a global retail business in the 21st century,” Kaufman says. “Also, he likes to have fun. And we’re kinda fun.”

The canteen area at the Camp Fifth Avenue location in New York City, 2019. | Source: Jackie Cucco/The Toy Book

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Based in New York City, CAMP opened in 2018 and currently has six experiential retail locations in the U.S. The company combines play, product, and programming in themed experiences that change often. Most recently, the company opened a space-themed Cosmic Camp experience at its Fifth Avenue location in NYC following the PAW Patrol Experience at its Dallas location timed to the release of PAW Patrol: The Movie.

“When I walked through ‘the magic door’ for the first time, I was blown away by the uniquely immersive experience that Ben and his team have created for kids and families,” Spadaccini says. “I can’t think of a more noble brand purpose than enriching family life through play and joy.”

CAMP is planning a big year ahead that Spadaccini notes will be a “phase of growth and rapid store expansion.”