Kids can shop for gifts at the Camp Present Shop | Source: Camp

Retail is evolving, and Camp is charging forward with a new platform that allows kids to shop safely online with a preset budget controlled by a parent or guardian.

The Camp Present Shop is being billed as “the first e-commerce platform where kids can safely shop online.” It’s designed for kids ages 3-12 and serves as a safe space to pick out and send gifts and custom cards for any occasion.

“Grownups used to give kids a little ‘walking around’ money to treat themselves every now and then,” says Camp CEO Ben Kaufman. “Today, kids can’t use cash online, and there are very few real-world stores that curate a kid-safe assortment of toys, gifts, and treats. Camp’s Present Shop reignites the magic we all felt as kids walking through a mall with a $10 bill.”

RELATED: Camp Toy Stores Bring Summer Camp Dreams to Life

The Camp Present Shop is Children’s Online Privacy Protection Act (COPPA) compliant and simple to use. Grownups choose the event, set the budget, and enter the shipping and payment information. Then, kids are given a one-time code to start their shopping adventure in a digital environment where the established budget has been converted into digital coins. Camp’s mascot, Scout, guides kids through the game-like experience in which kids redeem their coins for presents before customizing a card that will be printed and packed within a custom gift box and shipped to the recipient.

Next week, Camp will begin running an ad campaign that takes a few playful shots at the retail giants of the past and present, including Toys “R” Us, FAO Schwarz, and Amazon.

RELATED: State of the Industry Q&A 2021: Camp

Camp first launched in late 2018 as an experiential retail space on Fifth Avenue in New York City. Camp has since evolved from “a family experience store” into “a family experience company.” Camp operates five, themed retail locations in New York, Connecticut, and Texas, and forges partnerships with companies including Walmart, Ally, Scotts, and Kroger to create experiences and events across multiple platforms.