Kids can shop for gifts at the Camp Present Shop | Source: Camp

Retail is evolving, and Camp is charging forward with a new platform that allows kids to shop safely online with a preset budget controlled by a parent or guardian.

The Camp Present Shop is being billed as “the first e-commerce platform where kids can safely shop online.” It’s designed for kids ages 3-12 and serves as a safe space to pick out and send gifts and custom cards for any occasion.

“Grownups used to give kids a little ‘walking around’ money to treat themselves every now and then,” says Camp CEO Ben Kaufman. “Today, kids can’t use cash online, and there are very few real-world stores that curate a kid-safe assortment of toys, gifts, and treats. Camp’s Present Shop reignites the magic we all felt as kids walking through a mall with a $10 bill.”

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The Camp Present Shop is Children’s Online Privacy Protection Act (COPPA) compliant and simple to use. Grownups choose the event, set the budget, and enter the shipping and payment information. Then, kids are given a one-time code to start their shopping adventure in a digital environment where the established budget has been converted into digital coins. Camp’s mascot, Scout, guides kids through the game-like experience in which kids redeem their coins for presents before customizing a card that will be printed and packed within a custom gift box and shipped to the recipient.

Next week, Camp will begin running an ad campaign that takes a few playful shots at the retail giants of the past and present, including Toys “R” Us, FAO Schwarz, and Amazon.

Related: State of the Industry Q&A 2021: Camp

Camp first launched in late 2018 as an experiential retail space on Fifth Avenue in New York City. Camp has since evolved from “a family experience store” into “a family experience company.” Camp operates five, themed retail locations in New York, Connecticut, and Texas, and forges partnerships with companies including Walmart, Ally, Scotts, and Kroger to create experiences and events across multiple platforms.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.