The boards of directors of the Canadian Toy Association (CTA), along with the U.S.-based Toy Industry Association (TIA), have approved a formal relationship. Under the terms of the initial three-year agreement, CTA will become an affiliate of TIA beginning July 1, and any TIA member with operations or sales in Canada will be eligible for CTA membership at no additional charge. In addition, CTA members, including distributors, will become eligible for membership in TIA.

Financial support provided by TIA will support CTA’s advocacy activities and operational programs, such as the promotion of toy sales in the Canadian market. CTA will no longer organize or host any trade fair or toy marketplace event.

A representative of each organization will sit on the leadership committee of the other body. CTA will maintain its Canadian incorporation, and its own mission, and its own bylaws. The agreement was approved by the TIA board of directors at its meeting on May 7, and by the CTA board of directors at its meeting on May 8.