CandyRiffic Trolls

CandyRiffic is expanding its license with Universal Brand Development to create more products based on the DreamWorks Trolls franchise.

New candy and novelty product combinations will arrive at retailers in time for the debut of DreamWorks Animation’s Trolls World Tour, which hits theaters everywhere on April 17.

CandyRiffic TrollsCollection Details

  • Trolls Character Fanimation Fans use LED technology to create a light show in kids’ hands.
  • Trolls Light & Sound Candy Jammers are guitars shaped like the six-strings wielded by Poppy and Queen Barb.
  • Trolls Character Light & Sound Wands feature tufts of Troll hair at the top of each wand based on Poppy and Queen Barb.
  • Trolls Character Fans come in two styles based on Poppy and Branch.
  • The Poppy Character Dispenser has been redesigned with a new sculpt. Standing 10 inches tall and 4 inches wide, the Trolls princess will dispense gumballs when kids can pull down her arm.

CandyRiffic products are sold at major retailers, including Walmart, Target, Walgreens, Rite Aid, and CVS.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.