CanspanBMG Inc. screams for Iscream.

The full-service marketing agency inked a new partnership deal with Iscream, a tween lifestyle company. Over the past decade, the company has grown from selling a single lenticular journal into a full-blown brand offering pillows, bags, apparel, stationery, lights, accessories, and more. The deal marks Canspan‘s first venture into the tween lifestyle category, with the agency set to lead strategy and execution for Iscream’s paid digital and social media advertising and public relations while providing support on organic social media campaigns.

“Iscream is an exciting, colorful, and vibrant brand with products that tap into the brighter side of growing up during a child’s tumultuous tween years,” says Jamie Berman, president of Canspan. “As we enter this new partnership with Iscream, we’re overjoyed to be working with a company that is committed to bringing products to market that make people smile.”

IScream You Scream!

“Canspan has the experience in results-driven marketing that we are looking for in a partner. Their expert staff has the right tools and knowledge to help drive growth for Iscream through 2019,” says Jennifer Mines Kamen, vice president of Iscream. “As a brand based on creating smiles, it was important to us to work with an agency that not only understands who we are, but that also shares that value, and Canspan is that partner.”

This year, Canspan expanded its partnership with WowWee and picked up new clients, including the Beverly Hills Teddy Bear Company and Wicked Vision Ltd.