Prepare to stare!
Cloudco Entertainment revealed six new Care Bears: Unlock the Magic animated specials and four new licensing partners for its Care Bears brand, which celebrated its 40th anniversary last year.
Care Bears: Unlock the Magic was originally launched in 2019 on Narrative Entertainment’s UK channel, Pop, and UK commercial children’s channel, Tiny Pop. The new specials aim to lean into bigger stories from the Care Bears while remaining true to the look and style of the animated TV series on which they are based. The show’s goal is to captivate existing fans while simultaneously appealing to the next generation.
Care Bears has also developed new partnerships with UK brands including Gibson’s Games for jigsaw puzzles, Flamingo Candles for candles, Pawprint Trading for pin badges and embroidered badges, and Famous Forever for apparel such as T-shirts, hoodies, and sweatshirts.
“This fresh content continues the Care Bears’ commitment to promoting empathy and positivity, but also showcases a ton of (perhaps unexpected!) wild fantasy, humor, and fun,” says Sean Gorman, President of Cloudco Entertainment. “We’ve always promoted the Care Bears as the rare commercial brand that’s also authentically caring, sharing, and emotionally impactful.”
The first special, Grumpy’s Ginormous Adventure, premiered on Tiny Pop earlier this month. The remaining five will be released later this year.
