SYCgeneralIn a new online campaign, the Care Bears are asking fans to share their care (via the hashtag, #ShareYourCare) and post videos telling the Care Bears how they make the world a better place by showing how they love, care, share, and help others every day. The #ShareYourCare contest will award winners with pre-paid Care Bears-branded Mastercards and themed merchandise.

From May 4 to 31, participants can enter the challenge by uploading 15 to 30 second videos to, and using hashtag #ShareYourCare. Videos should identify how Care Bears fans share their care, based on four themes: Love, Care, Share, and Help. Here is an example of NYC sharing its care:

Each week, one video will be chosen and the winner awarded a $500 pre-paid Care Bears-branded Mastercard and prize pack. Videos will be judged on the following criteria:

  • Originality
  • Best use of Care Bears brand
  • Best use of Love, Care, Share, or Help theme
  • Most charitable
  • “Awwhhh factor”

From June 1 to 7, fans will be able to vote on the four weekly winning videos to determine the video that will be selected as the grand prize winner. This winner will be announced on June 8 via social media and receive a $1,000 pre-paid Care Bears-branded MasterCard.

In addition to viewing submissions on, fans can find highlights of the #ShareYourCare video challenge on all of the Care Bears social media, including Facebook, Twitter, Instagram, Pinterest, and YouTube. All winners and announcements will be communicated via social media.