FYE’s Hatsune Miku cotton candy-flavored soft drink | Source: FYE

Hatsune Miku, a virtual pop-star performer developed by Crypton Future Media, is building on its successful partnerships with H3 Sportgear and Bioworld for apparel and accessory programs to add new licensing and retail partners across many product categories.

Carlin West Agency is extending the Hatsune Miku brand with partnerships in the following product categories: apparel, consumables, room décor, and more with FYE; accessories and drinkware with Abysse America; and footwear and trading card partners to be announced.

Related: Dan Dee International, Graco Sign a Multiyear Licensing Agreement

“We have signed partners that truly understand the power of the Hatsune Miku brand and iconic look,” says Colleen Gilday, senior vice president of Carlin West Agency, leading brand partnerships.

Hatsune Miku, meaning “The First Sound from the Future,” debuted in 2007 as a synthesizer software voicebank. Known for her iconic turquoise pigtails and futuristic fashion style, Miku has since achieved the status of a cyber celebrity, having worked with Lady Gaga, been featured in thousands of songs worldwide, and launched sold-out concerts in the U.S., Europe, and Asia. 

Prior to working with Miku, Carlin West Agency has worked with other high-profile entertainment brands such as Pokémon, Yu-Gi-Oh, Teenage Mutant Ninja Turtles, Neopets, Cabbage Patch Kids, and Shopkins.

About the author

Khue Nguyen

Khue Nguyen

Khue (Ken) Nguyen is an Editorial Intern at the Toy Insider, the Toy Book and the Pop Insider, where he helps cover the latest news in toys and pop culture. He’s also a part-time editor for a local newspaper in Columbia, Missouri. As a self-proclaimed Asian foodie, Ken enjoys roaming the downtown area of Columbia looking for a steaming bowl of noodle soup or a sizzling plate of stir fry whenever he’s not working.

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