ZAG America, the studio behind Miraculous: Tales of Ladybug and Cat Noir, announced that Cartoon Network has secured the broadcast rights to its upcoming animated series, Power Players. Playmates Toys (Teenage Mutant Ninja Turtles) is on board as master toy partner for development and creation of a multi-segment toy line that will include action figures and role-play toys. Power Players was developed by Jeremy Zag, written by Man of Action (Ben 10, Big Hero 6), and co-produced by OnEntertainment. The series marks the first collaboration between ZAG America and Cartoon Network, in addition to ZAG’s first partnership with Playmates Toys.

Presented in hybrid CGI animation, Power Players is an action-comedy that follows the adventures of Axel, an adventurous boy who transforms into a living action figure. Together with a team of toy heroes, he embarks on big “small” adventures. According to ZAG America, this is the first time this rendering technique has been used in a series format — taking on big challenges from a toy’s eye view.

Power Players is expected to debut later this year.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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