Source: WarnerMedia/Cartoon Saloon

The animation studio behind the Irish Folklore Trilogy — WolfWalkers, The Secret of Kells, and Song of the Sea — is on the hunt for new licensing partners.

Cartoon Saloon is setting up shop at Brand Licensing Expo (BLE) to showcase its latest preschool properties, Silly Sundays (out in 2023) and Puffin Rock — The Movie alongside existing titles from its portfolio. The company is seeking licensing partners across toys, games and puzzles, crafts, publishing, apparel, accessories, and more.

“This is going to be an exciting BLE for Cartoon Saloon,” says Brian Tyrrell, general manager, licensing and merchandise, Cartoon Saloon. “In the preschool space, we’re presenting for the first time our newest animated series, Silly Sundays, for which we’ve already had many discussions and seen huge interest since we announced our deal with WarnerMedia Kids & Family for the series to air on the new Cartoonito preschool block on HBO Max and Cartoon Network along with RTE in Ireland. We’re also proud to debut Puffin Rock —The Movie, based on the award-winning hit series, which will debut in 2022.”

Related: CAMP Taps Former WarnerMedia Executive Chris Spadaccini as Chief Marketing Officer

Cartoon Saloon already inked a deal for the Irish Folklore Trilogy with Gkids and Shout! Factory to release a 4-disc Blu-ray Box Set in North America. All three films will be released with new bonus features and will come in eco-friendly packaging.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.