CARU Conference in NYC Will Share Best Practices for Marketing to Children

CARU logoThe upcoming Children’s Advertising and Review Unit (CARU) conference in New York City will explore challenging issues facing companies that advertise to children. The focus will include mobile and online technologies, modifications to the Children’s Online Privacy Protection Act (COPPA), and the Federal Trade Commission’s (FTC) revisions to the COPPA Rule.

Co-located with the National Advertising Division (NAD) conference scheduled for September 28 to 29, the CARU event will take place on September 30 at the Ritz-Carlton New York in Battery Park.

This year’s agenda features a fireside chat with FTC Commissioner Terrell McSweeny, as well as a full day of panel discussions on best practices for COPPA compliance, the technical and commercial aspects of platforms directed wholly or in part to children, and more.

The mission of CARU is to evaluate child-directed advertising and promotional material in all media to advance truthfulness, accuracy, and consistency. The organization’s scope includes advertising directed to children under the age of 12 and online privacy and safety directed to children ages 13 and under.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.