The upcoming Children’s Advertising and Review Unit (CARU) conference in New York City will explore challenging issues facing companies that advertise to children. The focus will include mobile and online technologies, modifications to the Children’s Online Privacy Protection Act (COPPA), and the Federal Trade Commission’s (FTC) revisions to the COPPA Rule.
This year’s agenda features a fireside chat with FTC Commissioner Terrell McSweeny, as well as a full day of panel discussions on best practices for COPPA compliance, the technical and commercial aspects of platforms directed wholly or in part to children, and more.
The mission of CARU is to evaluate child-directed advertising and promotional material in all media to advance truthfulness, accuracy, and consistency. The organization’s scope includes advertising directed to children under the age of 12 and online privacy and safety directed to children ages 13 and under.