As reported by the Toy Industry Association (TIA), the upcoming Children’s Advertising and Review Unit (CARU) annual conference in New York City will explore challenging issues facing companies that advertise to children, including mobile and online technologies and modifications to the Children’s Online Privacy Protection Act (COPPA). Co-located with the National Advertising Division (NAD) conference scheduled for September 28 to 29, the CARU event will take place on September 30 at the Ritz-Carlton New York in Battery Park.
This year’s agenda features a keynote address from Federal Trade Commission (FTC) Commissioner Terrell McSweeny, as well as a full day of panel discussions on topics including:
- New and best practices for COPPA compliance relevant to all platforms
- The business behind in-app purchases, push notifications, and interest-based advertising
- Best practices for marketing effectively to kids, teens, and adults
- The latest cases and developments in self-regulation affecting children’s advertisers
- Strategies for drafting and negotiating agreements, privacy policies, and terms and conditions when creating content intended for children
The NAD portion of the conference will examine laws, guidance, and standards and their role in advertising claims; the unique challenges of advertising claim substantiation across a range of industries; factors affecting the reliability of online consumer preference surveys; an update on enforcement priorities and key cases from the FTC; and more. Keynote presentations will be delivered by Julie Brill, FTC commissioner, and the Hon. Judge Margaret McKeown of the U.S. Court of Appeals, Ninth Circuit.