Category: Licensing Deals
Microsoft, Mattel Debut Spring 2021 Minecraft Toys
Minecraft continues to be a blockbuster gaming franchise and this year Microsoft and Mattel are...
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YuMe, ViacomCBS Ink Deal for Baby Shark Infant Toys
YuMe is jumping into the water with Pinkfong Baby Shark. The growing toymaker inked a deal with...
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MGA Entertainment Inks a Music Deal for L.O.L. Surprise!
MGA Entertainment (MGAE) has been crossing over into the music realm with its L.O.L. Surprise!...
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Toikido Heads ‘Back to the Outback’ as Master Toy Partner for Netflix Original Animated Feature
Hot on the heels of its licensing deal to produce action figures and other toys based on the hit...
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Disguise Expands Costume Lineup with Universal Brand Development Portfolio
Jakks Pacific’s Disguise Inc. costume division is expanding its lineup thanks to a new...
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