COMMENTARY: An Important Step for Play: Mattel’s “Dads Who Play Barbie”
by James Zahn It’s incredible how much things can change in what seems, on one hand, to be a few...
Read More
Category: Commentary
Life of a Toy Designer & Inventor
An inside look at the creative process. by Peter Wachtel, chief creative kid, Kidtoyology I always loved toys—in fact, I still play with toys today. However, when I became a toy designer and inventor, I learned that designing...
Read MoreThe Five Mistakes You’re Making with Your Product Packaging
By Richard Carlow and Eugenia Chen, founding directors, C2C Studio You have a cool brand, an innovative toy, and a great logo—but is that enough? Packaging, when done right, is what draws the consumer’s attention. It makes an...
Read MoreFall Toy Preview Yields Positive Outlook for 2016
Tens of thousands of new toys for 2016 made their debut at the Toy Industry Association’s (TIA) Fall Toy Preview held last week in Dallas. Industry analysts called the fall marketplace “more optimistic” than any show in the past...
Read MoreCOMMENTARY: The More Things Change with Star Wars Licensed Toys…
A long weekend ago, in a toy store far, far more crowded than I had anticipated (Toys “R” Us Times Square, though I really should have known better at that point), I checked out Destination: Star Wars—The Exhibition,...
Read More
Latest Issue
